Ekaterina Howard

Ekaterina Howard

Connect with Ekaterina

About this Speaker

Ekaterina Howard helps B2B SaaS startup teams fix stuttering growth engines —and turn “bang, rattle, whine” into a “roar” of more leads, more demos, and more customers.


In other words, Ekaterina helps startups identify conversion optimization opportunities, tame research chaos, and turn it into a messaging strategy plus consistent (and converting!) copy across lead gen funnels, sales outreach, and website copy.


A Copy School grad, Ekaterina has helped seed stage, series A, and bootstrapped startups achieve results like:

• 25% conversion rate for a sales sequence with a 50% opt-in rate

• 16% lift in conversions from organic traffic to a pillar content post

• 3x average industry conversion rate for a landing page


In addition to working on client conversion copy projects, Ekaterina has partnered up with Mailmodo to write an e-book on email subject line best practices and how to apply them (https://www.mailmodo.com/ebook/subject-line/) – and launched a YouTube channel (https://www.youtube.com/channel/UCXuFI6hMXepbUqcaDoSlCxA/featured) with tips on how to research for B2B SaaS (especially if you’re ready to build a sustainable growth that is not based on the latest growth hacking tip of the day).


When not digging into customer research or optimizing startup website and email copy for conversions, Ekaterina is out and about hiking and biking in North Carolina (#worklifebalance), or watching cartoons (as you can probably tell from the title of the presentation, it happens quite a lot).


You can find out more about Ekaterina at ekaterinahoward.com and (or) sign up for The Lightbulb Moment Club newsletter here: ekaterinahoward.com/the-lightbulb-moment-club. You can also follow Ekaterina on LinkedIn (https://www.linkedin.com/in/ekaterinahoward/) and Twitter (@katya_howard).

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