Rachel Sparacio-Foster is a B2B copywriter (https://copywritertoronto.com/rachel-foster/) and the CEO of Fresh Perspective Copywriting. Since 2009, she has helped B2B tech marketers improve their response rates, clearly communicate complex messages, and generate high-quality leads. She’s written white papers and copy for leading tech brands including Americas’ SAP Users’ Group (ASUG), Ricoh Canada, and Citrix.
Rachel is well known in the B2B marketing space. She has presented at Content Marketing World and taught white paper and case study writing for MarketingProfs. She was also one of the Online Marketing Institute's Top 40 Digital Strategists of 2014. In 2019, she developed lessons for the University of Toronto’s continuing education certificate program in Strategic Copywriting.
When she's not helping clients, Rachel enjoys knitting, Lindy Hop, Pilates, reading, and posting photos of her two kittens on Instagram.
You can connect with Rachel on LinkedIn (https://www.linkedin.com/in/copywritertoronto/) or check out her B2B marketing resources at www.freshperspectivewriting.com.